Since I started Dream Local Digital 14 years ago, so many things have changed in online marketing. Social networks have come and gone, consumers’ usage of the internet has skyrocketed, and
we have helped 65,000 small businesses learn how to successfully market themselves online.
One statistic that has also dramatically changed is the human attention span. In my early presentations, I showcased that humans had an attention span that was only slightly longer than a goldfish, 12 seconds and 9 seconds respectively. Now, in today’s fast-paced world, the average human attention span is shorter than a goldfish. Think about the tremendous impact that has on your marketing. How can you make your message get through to your target audience and resonate? The secret is in your delivery.